Red Fox Wireless signs SMACK! Media for PR initiatives

first_imgRed Fox Wireless, an emerging company in the sports and outdoor market specializing in Bluetooth wireless sports headphones and accessories, has partnered with SMACK! Media to plan and execute its public relations campaign and initiatives towards helping active consumers live life (wire) free.The impetus for Red Fox Wireless came in the autumn/fall of 2010 while CEO & Co-Founder Josh Cates was mountain biking in Red Rocks Canyon and his tangled earphone got caught in his tyre and caused a crash.Realizing the need for a high quality wire free audio technology alternative, Red Fox was born and launched in 2013. In less than one year, Red Fox has become a premiere brand of Bluetooth solutions and accessories for an active lifestyle, and is used by Olympians such as Hunter Kemper and Andy Potts.“We’re all about promoting a healthy lifestyle and making it easier for people to get outside with their music, audio books or podcasts,” said Red Fox CEO and Co-Founder Josh Cates. “We create high quality products with real-world function in mind that allow users to focus on their lifestyle, not their wires.”Red Fox’s flagship product, the EDGE Bluetooth Headphones, were featured in the June edition of Runner’s World as Best Cordless Headphones as well as the November issue of Running Insight’s feature entitled, Wearable Tech Takes Off.The product design is positioned as being comfortable and lightweight, and stays secure during impact activities such as running. Built-in controls allow the user to wirelessly change song tracks, control volume, make and take phone calls, and activate Siri or Google Voice, making the product easy to use.“We chose to partner with a leader in the sports and active lifestyle market who understands our core message. We have no doubt that working with SMACK! Media will be key for connecting with our customers and growing the Red Fox brand,” said Cates.From active recreation and sports to multitasking with chores and projects, Red Fox aims to empower consumers to re-imagine their ordinary activities and allow everyone to ‘Live Life (wire) Free.’ Relatedlast_img

Leave a Reply

Your email address will not be published. Required fields are marked *