Raheem Sterling is Nikes new face in new ad fighting racism

first_imgRaheem Sterling follows Colin Kaepernick’s footsteps and becomes the face of a new Nike ad campaign fighting racism in sports.Raheem Sterling has teamed up with Nike for an advertisement tackling the racist abuse that the Manchester City forward went through in the game against Chelsea last weekend. Sterling’s advert is a close-up of his face with text over it that says: “Speaking up doesn’t always make life easier. But easy never changed anything,” according to the Telegraph.Nike started this ad campaign earlier in the year with former NFL quarterback Colin Kaepernick. Kaepernick was the starting QB for the San Francisco 49ers when he started taking a knee during the national anthem to protest the killings of young black men by cops in the United States.His deal with Nike stirred even more controversy than when he was in the NFL, where has yet to return to since his contract with the 49ers expired.last_img

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