ASAWISHH Provides Small Business Training to Soy Factory in Afghanistan

first_imgA three-day small business course was held at the Afghan Soy Factory (ASF) in Mazar-e-Sharif, March 30-April 1, as part of ASA’s World Initiative for Soy in Human Health’s (ASA/WISHH) Food for Progress SARAI project, funded by the U.S. Department of Agriculture.ASA/WISHH consultant John Boyer leads a discussion on marketing soybean meal and soy flour to Afghan customers. (WISHH photo)Staff members from ASF, the ASA Kabul office and SALT International participated in the course. John Boyer, a leader in small business development and an ASA/WISHH consultant, taught the course, which covered topics on general business management; SWOT analysis; sales and marketing strategy; logistics and inventory control; sales forecasting; and linking together sales and production functions.Each participant received a certificate and a training binder containing handouts and course content for future reference. The course was part of the SARAI project’s marketing technical assistance activity to develop a profitable and sustainable factory, which is a key part of the developing a value-added soybean chain in Afghanistan.last_img

Leave a Reply

Your email address will not be published. Required fields are marked *